Gaia is a Pret fashion line that takes a transdisciplinary approach to design. An alternate approach was discovered through the Creative Director's interest in photography, art, architecture, and modernism, transforming Gaia into a well-molded label of clothing, magazines, furniture, books, and exhibitions.

Gaia is a lifestyle label known for their multidisciplinary approach to design, which is translated into their branding. Gaia’s brand identity is off balance, with a strong personality and a powerful message. A brand that would stand out and be different from the typical fashion labels and find the perfect balance between aesthetics and functionality, while also establishing their own philosophy on design as an art form.

Branding

Packaging design