About

Le Jardin, a signature collection by Palam silks, is a capsule of sarees that draws inspiration from various crafts and cultures. The collection is meant to showcase the beauty of traditional art forms and bring them into the modern wardrobe.

The sarees in the collection feature motifs of ornately laden birds and other fauna, crafted in the elegant style of Kanjeevarm. These designs transport the wearer to a whimsical land of aesthetic flair, offering a respite from the mundanity of everyday life.

The Strategy

We designed a social media campaign to launch this collection, featuring stunning images and compelling content that showcase the beauty and versatility of these sarees. We hope that our efforts will help to revive and celebrate the rich cultural heritage of these art forms.

What we did

Phonetic design

Campaign Design 

Creative Copy writing

Social media content creation

Google ads