About
Moorthy Infra is a family-run real estate company that has been in the business for more than a decade. The company has been successful in maintaining its reputation by taking care of its customers and being transparent about their offerings.
The Problem
In the last few years, the real estate industry has been going through a lot of changes. The market is saturated and competitive. It is difficult to stand out from the crowd and attract more customers.
The key to success in this market is branding. There are many ways to do it, but one of the most effective is by building a brand that stands out from its competitors.
We noticed that most of the companies in his industry have their logo as their identity and we wanted something different for the company
The Strategy
The logo for the company is a derived from letter “M” - The brand name combined with a building structure. This is a very simple, yet powerful logo that is memorable and easy to recognize. The simplicity of this logo makes it modern, minimalistic, and strong. It also has an air of relevance because it is not complicated or over-designed.
What we did
Branding